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Agenda

13:15-14:00

Welcome Coffee & Snack

 

 

14:00-14:10

The certainty of never-ending change

Stelios Spyridis

BGM OMD

14:10-14:35

The Opportunity in Flux

Mark Oben-Pepra

OMD

 

Data & Targeting

 

 

14:35-15:05

New era of Programmatic

Damian Huba

GOOGLE

15:05-15:35

Measuring What Matters in Mobile World

Paweł Panawa

FACEBOOK

15:35-16:05

Looking the gift horse in the mouth

Alexis Wrightson

OMD

16:05-16:30

Q&A Session

 

 

16:30-17:00

Coffee Break

 

 

 

Content & Engagement

 

 

17:00-17:20

Capturing Moments: The Dynamic Landscape of Programmatic Advertising 

Petros Lytrivis

BGM OMD

17:20-17:50

Content and Ad Μeasurement

Spyros Zavitsanos

NIELSEN

17:50-18:20

Creativity in a 360 digital era

Nasos Papachristoforou
Costas Dalianis

BBDO

18:20-18:40

Q&A Session

 

 

18:40-19:00

Recap and Special Thanks

Katerina Sideri

BGM OMD

19:00+

Cocktail time

 

 

13:15-14:00

Welcome Coffee & Snack

14:00-14:10

The certainty of never-ending change

Stelios Spyridis

BGM OMD

14:10-14:35

The Opportunity in Flux

Mark Oben-Pepra

OMD

 

Data & Targeting

14:35-15:05

New era of Programmatic

Damian Huba

GOOGLE

15:05-15:35

Measuring What Matters in Mobile World

Paweł Panawa

FACEBOOK

15:35-16:05

Looking the gift horse in the mouth

Alexis Wrightson

OMD

16:05-16:30

Q&A Session

16:30-17:00

Coffee Break

 

Content & Engagement

17:00-17:20

Capturing Moments: The Dynamic Landscape of Programmatic Advertising

Petros Lytrivis

BGM OMD

17:20-17:50

Content and Ad Μeasurement

Spyros Zavitsanos

NIELSEN

17:50-18:20

Creativity in a 360 digital era

Nasos Papachristoforou
Costas Dalianis

BBDO

18:20-18:40

Q&A Session

18:40-19:00

Recap and Special Thanks

Katerina Sideri

BGM OMD

19:00+

Cocktail time

Mark Oben-Pepra

Managing Partner
OMD International

Mark has held e-Commerce, Digital and Client Leadership positions at WPP, Dentsu Aegis and Omnicom Media Group agencies. As a digital native, Mark has a passion for technology and the impact that it can have on all facets of life. As part of Omnicom’s ‘Nissan United’, Mark was responsible for delivering client leadership and activation excellence by tapping the capability of the OMD network in tandem with the wider Omnicom media group roster to phenomenal effect, including the award winning launch of the Nissan Qashqai. From bidding and activating GE’s Tier 1 sponsorship of the London 2012 Olympics in his UK role, to leading the agency output for Cisco across 32 global markets at OMD EMEA, Mark has delivered in both local market and regional capacities, and has first hand experience of what is required to deliver market leading client work at scale, across borders.

Alexis Wrightson

Associate Director,
Programmatic Solutions
OMD EMEA

Alexis is a Solutions Director from OMD International, London. His involvement in programmatic from both the buy and sell side has allowed for some award winning executions in the space. He’s a firm believer of making programmatic accessible and relevant to each individual brand.

Damian Huba

Sales Manager in DoubleClick
Google

Damian Huba, Sales Manager in DoubleClick - the technological arm of Google, where for last 5 years he has been responsible for new business in Central Eastern Europe. On daily basis he works with trading desks, agencies and marketers in order to help them fully benefit from the DoubleClick platform. He specializes in performance marketing, web analytics and online marketing strategies design. Previously a lecturer of Digital Marketing at University of Science and Technology. Passionate about new technologies and startups.

Paweł Panawa

Client Solutions Manager CEF
Facebook

In Facebook since almost 3 years, previously was connected with major media and creative agencies in Poland. Since scratch of his advertising career he tries to help FMCG and Automotive industry to shift into new, mobile (mostly Facebook and Instagram) world - with right balance of creativity and proper measurement of business results. Today he’s responsible for Omnicom Agencies in Central Eastern Europe region and a Facebook’s excellence of their clients. He’s fascinated of surfing and psychology.

Petros Lytrivis

Digital Director
BGM OMD

Petros holds the Digital Director position at BGM OMD. He is a Digital Media Specialist, passionate for all things technology and its impact in everyday life. Always keen to explore the unlimited potential technology has to offer when used effectively. Having worked both in digital media agencies and e-Commerce websites, helped him develop excellent quantitative and conceptual skills in analyzing online business issues. From Google AdWords and Facebook advertising to Analytics and digital buying, he is your go-to “digital ninja”. He currently leads the development of BMG OMD’s Programmatic Services department, ensuring optimal business results for BGM OMD clients. Besides technology, he enjoys taking long walks with his daughter, wife and dog.

Spyros Zavitsanos

Managing Director
NIELSEN Company Greece

Spyros started his career in 1987 in the Hellenic Management Association, having full responsibility of organizing the msc of business administration, whilst conducting lectures related to new technologies. In 1987 he became a member of the ministry of economics under the specialty of scientific advisor. In 1992 he started his career in AGB Hellas, later acquired by the Nielsen Company, as Managing Director, having full responsibility for the audience measurement for Greece, Cyprus and Lebanon. From 2006 to 2014, he was elected President of the SEDEA (Association of Greek market and opinion research companies). Spyros holds a membership at the ESOMAR (the leading global insights association) and constituted as member of the board of directors of IAB Hellas.

Nasos Papachristoforou

Client Services Director
BBDO

Nasos is Client Services Director at BBDO. He has lived and studied in the United States where he received his master’s degree in Direct and Interactive Marketing from the New York University. For the last 13 years he works in advertising, managing global and local brands, planning and implementing 360ο Marketing communications strategies.

Costas Dalianis

Associate Creative Director
BBDO

Following his studies in graphic design, Costas started his career as a magazine graphic designer. He soon leaped into advertising working at national and international advertising agencies. He has handled our largest national and international clients adding many awards in his assets. For eight years now, he continues to create at BBDO as Associate Creative Director

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